Selling Into Walmart?

Supplying the world's largest retailer is not simple; but I can teach you how to get your Walmart buyer to say "YES!"; how to stay on the shelf; and how to expand into even more stores.

Hi! I'm Jennifer.

I've been working with Walmart for over 10 years as a broker, as a supplier, and as a marketer and that is great news for you. I created a 10-part, online course for aspiring suppliers, existing suppliers, suppliers with brokers, or for those who don't have any help at all called The Path to Walmart. I'll teach you everything you need to know to succeed with Walmart from knowing if your product makes sense to the Walmart shopper to getting things in on time and beyond. If you know how to do things the right way, The Walmart Way, you'll save yourself a ton of time, effort, and energy trying to build your business. Watch this quick video for more details.

Start Learning Today!

We have three different monthly subscriptions packages to offer you: Basic, Premium, and VIP. Each package gives you lifetime access to over 50 lessons so you can learn on your own time and at your own pace.

BASIC

$99

PER MONTH

All Video Lessons

Resource Center Access

Private LinkedIn Group

 

BUY THE BASIC PACK

PREMIUM

$199

PER MONTH

ALL BASIC Features

Downloadable Audio, Transcript, and Slide Deck Files

Pitch Deck Templates

Live Q&A Sessions

BUY THE PREMIUM PACK

VIP

$299

PER MONTH

ALL PREMIUM Features

Private Email List

Invitations to exclusive, in-person VIP events

Pitch deck audits

BUY THE VIP PACK

Who I've Helped

"Jennifer Ruscin has been our representative to Walmart for 2 years and she has superior knowledge of the Walmart system having worked for them and with them for many years. She has a great enthusiasm for growing business and has the contacts and experience to facilitate many different avenues to reach this objective. I would recommend her service without hesitation."

Helena Dane
De Nigris USA

Curriculum For This Course

Part I

Introduction

Does My Product Make Sense? 

What Are My Key Selling Points? 

Am I Driving The Right Message To My Buyer

Walmart Buyer Expectations 

Preparing For The First Drive-By 

First Class Presentations 

Introduction

Product Mock-Ups

Long Form PowerPoints With Supporting Data

The Meeting In Bentonville, AR

What To Do Following The Meeting

Introduction

How To Know If Your Pitch Worked

How To And How Not To Follow Up

How To Re-Pitch And When

Preparedness Checklist

PART II (Releasing October 2018)

Introduction

Getting A Vendor Number

Data Sync

Online Item File

D&B Scores

Introduction

 How To Get Brand ID

Factory Audit

Factory ID

Backing Up With Item Creation Forms

Introduction

Pulling New Item Forecasts From Retail Link

Changing Forecasts With Your Replenishment Manager

Optimizing Your Forecast For Optimal Sales

PART III (Releasing November 2018)

Introduction

Direct import product

Domestic product

Lead times

Lost product

On Time In Full (OTIF): The good, the bad, the ugly

Introduction

Verifying on hands in store via Retail Link

Physical item checks on shelf and backroom

Applying rollbacks to reduce retails

External marketing to drive sales

Introduction

Pulling New Item Forecasts From Retail Link

Changing Forecasts With Your Replenishment Manager

Optimizing Your Forecast For Optimal Sales

Introduction

Telling your story with data

Adding IRI/Nielsen data to prove product efficacy

Creating a compelling case for your buyer

Introduction

Review sales performance

Asking for expansion

How to get buyer commitment

Start Learning Today!

We have three different monthly subscriptions packages to offer you: Basic, Premium, and VIP. Each package gives you lifetime access to over 50 lessons so you can learn on your own time and at your own pace.

BASIC

$99

PER MONTH

All Video Lessons

Resource Center Access

Private LinkedIn Group

 

BUY THE BASIC PACK

PREMIUM

$199

PER MONTH

ALL BASIC Features

Downloadable Audio, Transcript, and Slide Deck Files

Pitch Deck Templates

Live Q&A Sessions

BUY THE PREMIUM PACK

VIP

$299

PER MONTH

ALL PREMIUM Features

Private Email List

Invitations to exclusive, in-person VIP events

Pitch deck audits

BUY THE VIP PACK
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